WHAT WE DO

ALATYR delivers change. We operate across four distinct verticals: Private Client Advisory, Commercial Influence, Political Influence, and Sovereign Support Activity.

Whilst most aim for success, we guarantee it.

PRIVATE

ALATYR sits across a unique ecosystem of key leaders and enablers capable of delivering bespoke outcomes for private clients looking for change.

Through our trusted partners and network, we understand needs, identify and test robust options, and then tailor to suit the ecosystem within which our clients will thrive.

We understand change—what drives it and how it can be managed or shaped to best advantage. Through our experience and access, we deliver discreet outcomes for UHNWWI whether they are in crisis or routine life looking for extraordinary outcomes.

For those for whom good enough isn’t enough and for whom outcome is everything, our private client team delivers that which can’t be seen but will be felt by those who matter.

COMMERCIAL

Markets move and with them people—or so you might think. We view people as the means to move markets. Indeed, we view people—audiences—as the means to move everything.

People make and people shape markets. It is through these people—wherever and whoever they are—that we effect behavioral change through our proven tools, techniques, and practices to deliver maximum value for clients.

POLITICAL

People vote—either with their minds, their bodies or both. Whether in democratic or other settings, people make change happen. In either case, we have the proven capability to change behaviors such that people act in accordance with client needs.

Political advisory, campaign design, and end-to-end influence supports clients seeking specific political outcomes. We identify aspects within and around audiences (electorates) and the channels they most trust, along with the optimal influence actions most likely to move them one way or another in support of clients.

We win, and we make it our business to ensure our clients win.

SOVEREIGN

“Statecraft in its purest form” is how a previous client described our support.

The ability to shape, influence, and move a people or region for or against an actor in support of sovereign client interests: this is what we do.

We deliver change at home or at reach, in support of policy objectives and national interests.

We operate either within, alongside, or independently of sovereign client capabilities as needed to augment, amplify, or enable levels of effect unreachable without our activity.

We build capability within and for our clients, leaving a legacy of partnership as the hallmark of shared success without attribution.

HOW WE INFLUENCE

With an unrivalled track record of success—having never failed—we have redefined the art of multi-domain influence campaigning into the 21st century, using the audience themselves to inform, shape, test and define our actions on behalf of clients.

We deliver influence to change behaviors via the right channels, be they social media, word of mouth, trusted leaders, rumor, or traditional multiplatform, short, or long-form content.

Data and in-depth field research fusion assure options and interventions. We build strong, effective campaigns that engage people via trusted channels they themselves identify with. We generate and reinforce client aims whilst disrupting those of their opposition.

Initial Campaign Planning (ICP)

We offer a collaborative stage in which client aims and objectives are mapped against research and analysis capabilities sufficient to plan field-based Target Audience Analysis (TAA), Data Fusion & Analytics (DFA), and Opposing Sensing & Insight (OSI) to deliver coherent, achievable, and assured Strategic Campaign Planning (SCP) necessary to deliver subsequent influence interventions and sustainable changes.

Target Audience Analysis (TAA)

We apply a targeted range of empirical research tools, including quantitative research, polling, qualitative field work, focus groups, and expert elicitation techniques to understand and analyze individual and group behaviors against 43 psychosocial parameters to segment and specify non-desired behaviors (NDB) and optimal influence pathways (OIP).

Data Fusion & Analytics (DFA)

Multi domain data fusion (MDDF) uses open-source data from consumer, census, electoral, educational, social, demographic, ethnographic and commercial datasets. We provide our clients with the ability to cross-correlate data points and trend analysis to amplify the value of TAA findings. Our comprehensive DFA ecosystem ensures that robust data analysis shapes and assures strategic campaign planning, strategy, and implementation.

Our team are amongst the world’s foremost data analysts, applying advanced statistical methods, machine learning (ML), and artificial intelligence (AI) algorithms to exploit the value of population datasets in today’s interconnected world. Through years of practice, we have developed and refined several proprietary techniques to reveal hidden insights contained within everyday metadata.

Opposition Sensing & Insight (OSI)

A specialist team of researchers conducts in-depth due diligence and active monitoring of opposing actors to understand their intent, map their activity, and counter their actions. OSI routinely includes perception analysis, examination of the availability and allocation of resources, and strategic observation, as well as evaluation of messaging, communication, and patterns of activity. We use state-of-the-art capabilities to profile actors, alongside technical and DFA capabilities to gamify their likely courses of action and highlight, to exploit, their vulnerabilities.

Strategic Campaign Planning (SCP)

Delivers a unified structure and strategy to communicate with each audience, including psychological types, channels, types of sources and other necessary information.

Messages and narrative themes are fine-tuned prior to campaign launch, through audience testing within strategically relevant groups. We evolve written, visual, audio, and interactive content and other stimuli to identify what will have the greatest impact.

ALATYR Strategic Campaign Planning (SCP)

Campaigning Intervention Strategy (CIS)

Our intervention strategies are assured and actionable. We identify and specify engagement phases to include audiences, key messages, platforms, channels, and resistors.

Experienced at delivering the strategy ourselves using the right combination of paid and organic channels or with your existing agency and/or team to ensure that they derive full benefit from the research.

Multi-media Engagement & Insight (MEI)

We create winning, unique, and modern digital strategies to be the most engaging and engaged with multi-platform communications proliferators. We have shaped Oscar®-winning productions and delivered sustainable national and international media platforms as covers for client success. We grow online and traditional media engagement amongst audiences by those audiences. We cultivate and engage a base of support and mobilize supporters to attend events and/or recruit volunteers to amplify adoption. With our partners, we harness the latest digital technologies in ways that are both innovative and appropriate to an audience group in any environment or sovereign context.

ALATYR Grassroot Mobilisation & Influence (GMI)

Grassroot Mobilization & Influence (GMI)

The most valuable periods of a campaign are in the early and late stages of activity—the understand and secure phases. Grassroots mobilization is often a key element for achieving successful results and co-opting populations towards engagement whilst inoculating these same groups against opposition actions and influence.

Our experience demonstrates that a percentage of people do not regularly engage in the world around them. They are passive actors due to apathy, fear, disenfranchisement, or coercion. This deprives clients of much-needed human mass. We overcome this through targeted active engagement to mobilize positive additional mass, in favour of objectives. Similarly, we are accustomed to deactivating segments of an audience who may otherwise be active resistors to enhance overall effect.